In an increasingly competitive and brutal market climate, being able to stand out is more important than ever. Some business owners might be tempted to resort to gimmicks in order to grab people’s attention, but this is likely to do more harm than good.
What you need is an innovative and engaging marketing tool that will set you apart from the competition. For this, video direct mail might be exactly what you are looking for.
Video direct mail, also known as a video brochure or a video mailer, is a physical brochure that customers can open up to watch a promotional video. It’s slick, attention-grabbing, and offers plenty of room for creativity. Here are five key advantages of video direct mail for your business.
1. Video Direct Mail Will Help You Stand Out
As plenty of marketing experts have said before, being able to stand out from the competition is the first rule of marketing.
Being able to use your marketing materials to leave a lasting impression in the minds of potential customers is key to lasting success. There are few ways to do this that are more effective than a unique and totally unexpected video brochure business card.
2. Video Direct Mail Offers Room for Creativity
Video direct mail allows you to work beyond the limited confines of flyers, tweets, and email newsletters. There is a huge amount that you can do with a video brochure.
You could opt for a straight-up infomercial. You could run an intriguing product teaser video. You could run a how-to video for customers in order to position yourself as an industry expert. The list goes on.
3. Video Direct Mail Can Inform Your Customers
A video brochure provides a unique opportunity for you to showcase yourself as an authoritative voice within your industry and as someone who can help solve a customer’s problems.
Your video could provide product demonstrations and how-to videos. It could be used to broadcast snappy YouTube influencer-style tutorials. It could even include a range of spoken customer testimonials that highlight the benefits of your product or service in a meaningful way.
4. Video Direct Mail Is Affordable
The video brochure price range is broad. However, it is considerably lower than similar marketing materials such as television commercials or sponsored Instagram ads.
If you’re looking for a powerful media tool that offers high impact and low costs, then video direct mail is what you need. Of course, prices will also vary depending on production values and distribution, but this is something that is up to you.
5. Video Direct Mail Is Interactive
Finally, it is worth stressing that video direct mail can provide a genuinely interactive marketing experience to engage customers with. A full 93% of marketers believe that interactive content is the most effective type of content when it comes to generating leads and customers. Video direct mail is an easy way to produce such content.
You can include a power button and volumes dials, as well as selection features that allow a viewer to choose what content they view. This will keep your business at the forefront of customers’ minds.
Learn More
If you’re ready to see what video direct mail can do for your business, we’re here to help. To find out exactly how to get the video brochures you want for the prices that you need, we’ve got you covered. Simply head to our website to get a free quote today.
