The COVID-19 pandemic has thrown a wrench in a lot of things. This is particularly the case in business because several people in different areas are quarantining and not able to freely get out and schedule face-to-face meetings like they used to.
Video brochures are an excellent add technology with good old-fashioned direct mail marketing. These mailers include LCD screens so that people can take in a message with high-resolution content that is sent directly to their mailbox.
So what makes these mailers such a special tool? How are they helpful during the COVID-19? We’ve got you covered.
Keep reading to learn more about video mailers and how they can help you out during the quarantine.
1. People Love Physical Mail During COVID-19
The world has changed and has gone back to basics in a lot of different ways. When everything shut down in March of 2020, people quickly found ways to socialize and stay in touch with each other. People realized they were taking certain parts of life for granted, and went above and beyond to reconnect with loved ones.
During the lockdowns, people also began appreciating their snail mail more. It became a treat to get things in the mail again, while most people have cluttered e-mail boxes that they dread going through.
By reaching people with direct mail, you will cut through the noise and won’t have to worry about getting lost in the mix. This will create a brand new impression on the people in your marketing list, and will definitely strengthen bonds while your customers are dealing with the quarantine.
2. Video Content Is Incredibly Popular
With video mailers, you will also win big because video content is one of the best and most responsive kinds of content on the market.
Tweets with video get 10 times the engagement than tweets without video receive. YouTube is also the second biggest search engine behind Google. People that go on social media regularly view and share video content on a regular basis.
When you are trying to sell your customers on some new business venture or endeavor that you’re embarking upon, video content is also an amazing way to go about it. Video is a great sales tool because you can quickly break down information point by point without much muddle.
What’s more, video content has a 95% information retention rate for consumers. You can count on people opening your video mailer without hesitation and sharing it with others.
3. They Create an Emotional Response
Video mailers are also useful because you will get incredible emotional responses from your recipients. You can blend in music and editing, and hire voice actors to hit all of the points.
Few things can take someone from neutral to tears or laughter in a couple of minutes like a video. In marketing, the emotional response is half the battle, because you can then springboard that energy toward your sales points and closing. Many people use these direct video mailers as a sales tool whenever they have a promotion that they’d like to introduce.
Learn about the psychology of your consumer and craft video content that can make this a reality.
4. It's an Excellent Marketing Tool That Gets Results
Where video content really shines is the call to action. “Show, don’t tell”, is the old adage with written content. Nothing exudes showing, rather than telling, like video marketing content.
You’ll get the best out of your content marketing when you decide to create hard copies. These mailers that you send out will serve as keepsakes that will deepen the impression that you create when sending marketing tools out to them. People are more receptive to videos with direct mail than they would be sending blind video links in e-mail.
But most people who got a small package-sized piece of mail from you would be likely to open it and peruse the video. You can use these mailers in whichever way serves you for your marketing needs, and you can get creative with your approach.
5. People Don't Tend to Throw Video Mailers Away
You get the most bang for your buck when you create and send out video mailers. One big reason for this is that people don’t typically throw them away.
Other no-frills mailers that all look alike get tossed in the trash can without a second thought. A well-crafted video mailer impresses the recipient, which makes them more likely to keep it.
This helps your business go for the long play. While the client might not immediately need the services you offer, they still feel compelled to keep your video mailer, so that it serves its purpose several months from now when they pull it out of the drawer, and voila, they happen to finally be in need of your services.
You spend a bit more when you make a video mailer for the first time, but the fact that it becomes a keepsake helps it pay for itself over and over again.
6. The Response Rate Is Better
Make no mistake about it—great marketing still comes down to analytics and setting the appropriate course. Open rate is one of the most important metrics for any mailing plan. This is an indicator that you’re engaging your customers and getting the desired results.
With a greater response rate, you’ll have comprehensive insights that can grow your brand. This will allow you to make stronger calls to action and have more guidance on how you should market your products and services, and to which segments of your customer base.
Put Together the Best Video Mailers to Win Big During COVID-19
These tips let you know why video mailers are an excellent tool to have throughout the pandemic. Start thinking about what you want from your mailers so that you can reach out to your consumers in a meaningful manner.
At Cards in Motion, we’d be more than happy to help you out. Reach out to us online to get a quote, or call us at (844)627-5246.
