Are you trying to advertise your company or business’ products? But you’ve been hitting a wall with creativity?
Have you ever considered sending a video brochure or video mailer instead of just a boring, plain, paper brochure?
No? Well, you should.
We’ve compiled 7 key advantages of sending a video brochure this year!
1. Create More Connections
Sending someone a paper brochure can get boring. And we’re sure your customers probably get bored too.
Sending a video brochure to your customers mixes it up a bit. Think about it. Would you rather read through a pamphlet or watch a video that tells you the information?
You probably chose the latter.
With a video brochure, you can captivate your audience, draw them in with a hook, and keep them entertained while you give them valuable information about your product.
You can also choose how you give information to your customers. You can choose from the following:
- Tell a unique story
- Inform your audience about why they need your product
- Make them curious about what you’re selling
- Utilize humor to keep them engaged
Videos are a way to be more personable. The more personable you are, the more connections you make, and ultimately, the more customers that will be giving you business.
2. Cater to Customers' Preferences
Many people throw away mail they believe is junk as soon as they see it. Let’s face it. Who has the time to read junk mail?
But would they throw away a video brochure?
Probably not. You will have sparked their curiosity. They’ll want to know more.
Eight in ten Americans prefer to use digital devices than reading through paper. The more you cater to your customers and their preference for digital media, the more return on your investment you will start seeing.
3. Get Immediate Access Anywhere
Once you choose to go mobile, you are never going to want to go back. You will see an increase in customers simply due to the fact that you are reaching a new audience.
The best part? Internet service isn’t necessary to play your video brochure.
Depending on the size of the video brochure you choose, you will have space for anywhere between two minutes to two hours’ worth of video.
4. Create a More Interactive Design
Sure, on paper brochures you can draw a pretty picture. But that’s it. You can’t do much for the customer to be able to interact with the advertisement.
With a video mailer, you can choose to make a video interactive to keep your customers engaged with the content.
Not only will your video mailer be more interactive, but the design itself can keep customers’ attention. Because humans’ attention spans have dwindled to only eight seconds, you have to make a lasting impact.
Here’s how to make a lasting impact with your video brochure:
- Use fun fonts and vary the colors
- Customize the layout of your advertisement
- Create an interesting hook that draws the customer in right away
- Give customers the ability to play or pause the message when they want
- Use contrasting colors
- Create a unique cover
- Include buttons for the customer to interact with
Adding different interactive designs will keep your customer engaged. To create a lasting impact, you’ll want to make sure you keep them around for over eight seconds.
Once you reach eight seconds, you’ve got them. A video brochure will make that happen.
5. Easily Adaptable
As a company, you are constantly changing what product or service you want to advertise. If you’re looking to adjust your advertisement to reach different audiences, you can do that too.
By utilizing a computer, you can easily connect the card and switch out video content when you want. Just plug it in and you’ll have a new advertisement!
It’s that easy.
6. Make a Lasting Impact
Building connections with customers is more important than trying to make sales.
With a video mailer, customers will be engaged with your content. From there, they’ll continue to come back for more and become loyal customers.
Building trust will create a longer-lasting impact by increasing your sales revenue and the number of returning customers that you have.
7. Boost Your Sales with a Video Brochure
It’s simple. Videos sell.
85% of millennials report purchasing a product or service after watching a video. This can be because of a variety of reasons:
- Videos make products more interesting or intriguing to customers
- Videos feel more like a story than a sales pitch
- Video increase trust
- Videos increase communication abilities in an advertisement
- Videos are hard to ignore
Switching your advertising method over to mailing out video brochures instead of paper pamphlets will increase your sales. Not only that, but videos are what your customers want to see.
Give the customer what they want!
Although video mailers are more expensive right off the bat, over time, they will provide more return on your investment and more sales. Even better, the brochures can also be reused several times before you will need to replace them. This also saves money.
Ready to Change to a Video Mailer?
Change is never easy. But changing to something that will bring you more revenue and more customers? That’s easy.
If you’re ready to take the leap into our digital world, contact us today to get a quote.
Our video brochures range from $17 to $47 depending on the size you opt for. Whichever size you decide on, you won’t regret the increase in sales you’ll get on the other side.
