Almost 70% of consumers prefer videos over text when learning about a product or service. Meanwhile, adding videos to landing pages can increase conversions by 86%.
What if you could add videos to your brochures instead?
With an eye-catching video brochure, you can boost brand awareness and draw in new customers. Consumers will see the value you can offer and want to choose your business. Meanwhile, you’ll set yourself apart from competitors in your industry.
Not sure where to start? Here are the seven video marketing tips you need for a stunning brochure design. With these tips, you can stand out and boost your business.
Get started with these even simple brochure marketing tips today!
1. Give It Purpose
Before you start designing your video brochure, make sure it has a single, distinct purpose. Why are you creating your brochure? What goal will it help you accomplish?
Consider setting a SMART goal for your brochure. SMART goals are Specific, Measurable, Attainable, Results-Driven, and Timely. For example, maybe you want to boost website visits to your product pages by 20% before the fourth quarter.
You can also use your video mailers to generate leads, sales, or boost brand awareness.
Once you determine your brochure’s purpose, set your key performance indicators (KPIs). Determining your KPIs will help you determine if you’ve accomplished your goals. For example, you can track conversions, form submissions, website visits, or calls to your business.
Understanding your brochure’s purpose will help you choose the right video format for your brochure.
For example, do you want to generate brand awareness? You can create a company culture video. Company culture videos can introduce your company to prospective clients.
Then, you can generate brand recognition and encourage consumers to contact you to learn more.
Do you want to boost product sales this year? Consider creating a product demo or tutorial video. Help people recognize the value your products can offer.
Understanding your brochure’s purpose will help you choose the right call-to-action (CTA) for your videos, too. What do you want consumers to do after watching your video? Choose a CTA that’s compelling and urgent.
2. Boost Your Brand
Before you develop your brochure design, consider your company’s brand. Consistent branding can help you boost brand awareness and recognition. Consumers can move between your marketing campaigns with ease.
Brand consistency can boost revenues by 23%. Even using a distinct color can boost brand recognition by 80%.
Pull brand elements from your existing campaigns. These elements can include your font, voice, tone, colors, and imagery styles.
Don’t forget to consider your branding when creating your video, too. Does your brand have a distinct personality? A personality can help consumers connect with your brand.
Keep your branding in mind as you develop a script for your video marketing materials.
3. Use High-Quality Imagery
The elements you use within your video brochure can speak to your company’s value. If you want to appear high-quality and professional, use sharp images. Have a professional photography and videographer help.
Using professional images will make your brand look more expensive. You’ll want to make sure your images and video content tell a story, too.
If your videos or images look pixelated, consumers will take notice. Instead, work with a professional brochure design team. They’ll make sure your brochures look their best.
A professional team can help you arrange your brochure’s layout, format, and length.
What feelings are you trying to evoke? Specific colors and fonts can encourage certain emotions. For example, yellow can make people feel happy and optimistic.
4. Design With UX in Mind
When designing your video brochure, consider the user experience (UX). How will people feel when using your brochure? If your brochure is difficult to read or understand, you could frustrate people.
Instead, you can use UX design trends to create a positive experience.
First, make sure to avoid large chunks of text. Otherwise, you could exhaust the reader. Break your text using headings and subheadings.
Use contrasting colors between the fonts and background to improve readability.
When choosing fonts, make sure they’re easy to read. Avoid using too many font styles, though. Instead, stick to two.
You can bold or italicize text to draw the eyes toward specific pieces of information.
Consider your folds as well. How will people interact with your brochure? The folds can impact your brochure design.
Do you want a bifold or trifold brochure? Consider how the video will fit into your brochure as well.
Don’t forget to add plenty of white space to your design. White space gives your content space to breathe.
You can work with a professional brochure design company to make sure your brochures look professional.
5. Create an Eye-Catching Cover
What’s the first thing people will see when they pick up your brochure? The cover is an important component of your overall design. You’ll need to make sure it’s compelling and includes the necessary information.
Consider using minimalistic design trends for your cover. Minimalism utilizes white space to draw the eyes. You can keep people focused on the purpose of your brochure.
6. Consider Finishing Touches
An experienced design team can also help you add extra features and finishing touches to your brochure. For example, do you want a glossy or matte touch? Do you want something to flip out of your brochure?
Maybe you want to use buttons or switch to a hardcover.
Either way, your brochure design team can help you add these touches to ensure your video mailers stand out.
7. Make Responding Easy
As you work on your brochure design, make sure the brochure is easy to respond to. Where are you placing your contact information? Do you want to include your website, phone number, or email address?
Consider adding a QR code to your brochure. You can use tracking to determine which leads arrive from your video brochures.
Boost Your Business: 7 Tips for a Wow-Worthy Video Brochure
Give your business a boost with an eye-catching, wow-worthy video brochure. With these tips and help from expert designers, you can make the best brochure for your business. Consider working with a professional team to accomplish your design goals.
With our design services, you can make a lasting impression on your customers.
Eager to get started? We’re here to help.
Get a quote for our fully custom video brochures today!
