|
Getting your Trinity Audio player ready...
|
Did you know that 97 percent of marketers say that account-based marketing (ABM) gives a higher ROI than other forms of marketing? ABM is a great tool, but you also still need the right tools when using this method.
As marketers are looking for new ways to stand out from the competition, many are turning to video brochures. The right video brochure can add a personal touch to your marketing campaign. It can also ensure that your message resonates with your target audience.
Are you looking for the right tools to fuel your ABM strategy? Keep reading to learn why video brochures make the best ABM tools.
1. Video Brochures Are as Unique as ABM
Account-based marketing, or ABM, is a targeted marketing approach. It focuses on key accounts with the goal of driving revenue growth.
ABM has gained popularity in recent years as a way to address the challenges of traditional marketing approaches. Traditional methods often focus on mass marketing campaigns. Unfortunately, these are not well-suited to today’s complex B2B buying process.
With ABM, businesses can tailor their marketing efforts to specific accounts. This allows you to take into account the unique needs and challenges of each account. This personalized approach can be more effective in driving results than a one-size-fits-all mass marketing campaign.
Like ABM, video brochures are unique. They allow you to target key accounts with personalized messages and content strategically. This provides a modern solution for a modern marketing approach.
2. Video Brochures Make a Lasting Impression
Video brochures are an excellent way to make a lasting impression on potential customers. They provide a way to show off your product or service in a professional and engaging manner and can be customized to target specific audiences. Additionally, video brochures are highly shareable, making them ideal for account-based marketing campaigns.
3. Video Engages Your Audience
Account-based marketing is all about developing relationships with specific, targeted accounts. And what better way to develop those relationships than with a video brochure?
When it comes to engaging your audience, video is one of the most powerful tools at your disposal. Video allows you to tell a story, show off your products or services in action, and give your audience a window into your brand.
When used as part of an account-based marketing strategy, video can be an incredibly powerful tool for engaging target accounts and driving conversions.
4. Video Conveys Emotion
When it comes to marketing, one of the most important things to consider is how you can connect with your audience on an emotional level. This is where video comes in. A video brochure is a powerful way to reach your target market and create an emotional connection.
Video brochures are an excellent way to tell a story about your brand. In account-based marketing, it is essential to be able to connect with your audience on a personal level and tell them a story that they can relate to.
Conveying emotion is more important than you realize as you increasingly turn marketing efforts towards Millennials and Gen Z. These generations highly value authenticity.
5. Better Target Gen Z and Millenials
As the world progresses, so too does the way we consume information and make purchasing decisions. No longer are traditional marketing methods like print brochures and TV commercials enough to reach consumers, especially younger generations like Gen Z and millennials. Marketers need to find new, innovative ways to reach their target audiences, and video brochures are a great option for account-based marketing (ABM).
Around 68 percent of Millennials and Gen Z prefer digital channels over traditional channels. In addition, Millennials spend around 2.4 hours per day and Gen Z spends an average of 3.4 hours per day watching online videos. However, beyond the fact that these generations prefer video and digital channels, there are more benefits as well.
Video brochures offer several advantages over other marketing methods when targeting Gen Z and millennials. For one, they are highly personalizable, allowing you to tailor the content of your brochure specifically to your target audience. You can also include rich media content like videos and infographics in your video brochure, which are more likely to capture the attention of younger audiences than text-heavy print brochures.
Another advantage of video brochures is that they are interactive and engaging. Studies have shown that Gen Z prefers interactive content that they can control, as opposed to passive content like TV commercials.
With a video brochure, viewers can choose to watch your video or flip through the pages of your digital catalog at their own pace. This allows them to digest your content in a way that is most convenient for them, further increasing the likelihood that they will engage with your brand.
Finally, video brochures offer a great ROI compared to other marketing methods. They may cost more to produce upfront, but their higher engagement rates and longer shelf life make them a more cost-effective option in the long run. Around 85 percent of individuals between 18 and 35 have made a purchase after watching a video.
6. Video Brochures Help You Stand Out From the Crowd
If you’re looking for a way to stand out from the crowd and really capture your target audience’s attention, video brochures are a great option.
With a video brochure, you have the opportunity to show off your brand personality in a way that static content simply cannot match. This is vital when it comes to account-based marketing, as you need to be able to stand out from the competition and show your potential clients that you are the right fit for them.
Another reason why video brochures are such a great ABM tool and can help you stand out from the crowd is that they are extremely memorable. In today’s busy world, it can be hard to cut through the noise and make your mark. However, with a video brochure, you can be sure that your target market will remember your brand long after they have seen it.
7. Video Brochures Provide Social Proof
Social proof is a psychological phenomenon where people are more likely to do something if they see that other people are doing it. In the context of video brochures, social proof can be a powerful tool to help you close more deals and boost your ABM campaigns.
When sending video brochures to potential customers, include social proof within the video itself. Show them how other customers have benefited from using your product or service.
This can be in the form of customer success stories, testimonials, case studies, and more. Doing so will help increase the likelihood that prospects take action and convert into customers.
8. Video Brochures Combine a Tactile and Audio-Visual Experience
Video brochures combine a tactile and audio-visual experience that is ideal for account-based marketing. They can be used to target specific accounts and decision-makers with tailored messages, and they offer a high degree of personalization.
Video brochures are also an excellent way to stay top of mind with your target accounts, as they can be left behind after meetings or sent as follow-up materials.
9. Video Is Versatile
Video brochures offer several advantages for ABM campaigns. They can be personalized to target specific accounts, they’re a great way to build relationships with decision-makers, and they can help you stand out from your competitors. They allow for all of these benefits because they’re versatile and can get used for many different purposes.
They can be used to promote products or services, to provide information about a company or organization, or to simply entertain viewers. Because of this video brochures are an excellent way to reach potential customers and clients. They offer a unique way to present information and can be customized to fit the needs of any business or organization.
10. Video Brochures Can Build Trust and Credibility
When you’re trying to land a big fish client, account-based marketing is key to success. And what better way to show your target clients that you mean business than with a video brochure?
A video brochure is much more than a simple printed piece. It’s a multimedia experience that can really grab attention and communicate complex messages effectively. Plus, video brochures are highly customizable, so you can create a unique experience tailored specifically for your target client.
But beyond the bells and whistles, video brochures can also help you build trust and credibility with potential clients. However, keep in mind that the quality of your video brochure says a lot about your level of expertise.
If your video is well-produced and contains high-quality content, it will show potential clients that you know what you’re doing and that they can rely on you for expert guidance. On the other hand, if your video looks amateurish or contains inaccurate information, it will undermine your credibility from the start.
Boost Your Marketing Campaign With Video Brochures
Video brochures are an innovative and effective way to reach out and connect with prospects through account-based marketing. Not only do they provide a tangible, memorable experience for recipients, but also enable marketers to add additional multimedia elements like infographics for further engagement.
With the ability to leverage both visual and auditory elements, video brochures can be an incredibly powerful tool in any ABM campaign. We hope this article has shown you why video brochures make such a great ABM tool.
Are you ready to begin using video brochures in your marketing campaigns? Connect with us today to get a free quote.
