|
Getting your Trinity Audio player ready...
|
In the modern age, video can have a profound impact on marketing efforts. More and more consumers opt for video content for their information. In fact, 79% of consumers surveyed would rather watch a video with details about a product versus reading about it.
Custom videos are a terrific idea for businesses looking to get the attention of a targeted consumer base. They are even more dynamic when used in the form of video brochures.
Creating professional-looking videos is an essential element of video marketing. To learn more about how to create professional-looking custom videos, keep reading below for further details.
1. Set Goals and Objectives for Your Custom Videos
While you may want to just jump headfirst into filming your custom videos, pre-planning is a vital part of the overall process. You don’t want to leave out any important details.
You need to make sure that you first set your target audience. This includes information like the age demographics and areas of industry your video hopes to reach. You may need to consider socioeconomic focuses that apply to your video content’s reach as well.
You will also need to establish your goals and objectives for your custom video. This means identifying what you hope to accomplish with your custom video content.
For example, are you looking to drive more traffic to your company’s website or are you just looking for more potential leads? Are you using custom video content for designing a video brochure?
You must also determine if there is a certain style or subject matter you want to emphasize in your video. Doing this allows you to determine your video’s message, as well as a proper Call-to-Action at the video’s end.
2. Storyboard and Plan Your Video Content
After you’ve set your goals, objectives, and target audience, you need to have a cohesive storyline for your custom videos. Good storytelling requires your videos to have a focal point, i.e., what is your video about? Think about what pain points your product in the video hopes to address.
Create an outline or script that details the key points and scenes within your custom videos. Be certain to note any specific visuals and transitions you want to include in your video.
You need to make sure that you have a beginning, middle, and end to your video. Storyboarding your video ensures that it has a good flow. You should also be mindful of attention spans since most consumers don’t spend beyond 5 minutes of content viewing.
The content in your custom videos should be attention-grabbing and engaging to keep viewers watching all the way through. However, it should also still follow a proper storyline format.
Avoid using too much sensationalism or too many flashy graphics in your custom videos. This can cause you to lose sight of the ultimate point of your custom video’s message.
3. Organize and Record Your Video Content
Before shooting the video content for your custom videos, you need to ensure everything is organized and in order. For instance, you may need to shoot the video footage you want to use first and then do the audio content after.
If you have a certain setting or background in mind for your custom video content, you will need to verify that this is available ahead of time. You will also need to double-check that this environment, if it is in a public space, is free from other distractions that could otherwise detract from your video content.
Once you’ve seen to all of these aspects, it’s time to film your content. You will need to be aware of how elements like lighting and sound can affect the overall composition of your custom video. Be sure to use high-quality recording equipment like DSLR cameras, light rings, and audio microphones.
4. Editing Your Custom Video Content
Good editing is another aspect of what makes high-quality and professional-looking custom videos. Your video content should seamlessly transition from one frame to another without looking choppy or jumpy. You should also utilize music, titles, and subtitles so that they effortlessly blend with the video content.
If you’re creating custom video brochures, you may want to edit your custom video content into different sections or chapters. If a consumer wants to push a button to jump between the Intro and the Call-to-Action (CTA) section, they can easily do this with the proper editing in place.
It is recommended that you use professional video editing software to help you edit your custom videos, especially if you don’t have a lot of experience with editing video content. After all, you don’t want to go to all this trouble of making custom videos, only to skimp on quality editing resources in the end.
5. Implement Branding and Graphics
After the initial editing has been done, it’s time to add the final touches in post-production. This is where you’ll include additional graphic overlays, voiceover soundbites, and product branding on your custom video content.
It was once thought that marketers had just 7 seconds to make a good first impression on someone. But in the marketing world, you have around 8 seconds to engage a potential customer. That’s why branding in your custom videos is so important.
Implementing appropriate logos, colors, and fonts can help you achieve consistent branding and engagement goals. You need to use fonts and logos that are easily readable up close and from a distance. Your colors should reflect your company’s unique branding and color schemes to help create brand impressions.
When creating custom videos, it is also crucial that you use suitable contrast in your logos, fonts, and color designs. This will make your graphics and branding efforts more pleasing to the eye. That way you can guarantee your video brochures will pop.
Design Stunning Custom Video Brochures at Cards in Motion Today
Custom videos can help elevate your video marketing efforts by increasing brand awareness, building interest, and increasing leads. Professional-looking custom videos help your brand get the attention it deserves. When combined with video brochures, they can give your video marketing an even more powerful impression.
Cards in Motion, located in Mississauga, Ontario Canada, wants to help your business make the biggest marketing impact on your consumer base. We specialize in innovative video business cards, video brochures, and video mailers. See how we can put your message in motion.
Contact us to get a quote on your custom video brochures today.
