Did you know that it takes a tenth of a second for people to form a first impression of a stranger? And it turns out that the more time they spend with the person it doesn’t change their first impression in any significant way.
What does that mean for your business? It means that you have a short window of opportunity to make a first impression. It’s why the 30-second elevator pitch has been seen as important. It’s also why people spend so much time and money on designing the perfect business card.
With changing times and the advent of TikTok and Instagram stories, people are leaning towards short videos to get their first impressions. As a business, you want to make sure you are on top of changing trends in the industry. This is where video brochures come in.
Don’t know what video brochures are? You’ve come to the right place. Keep on reading for an ultimate guide to video brochures, including how they’re made and how you can design the right one for your business.
What is a Video Brochure?
Instead of just a paper brochure, a fully custom video brochure is a brochure with a screen that displays a video of your business, product, or promotion. It’s the best first impression you can make, capturing the attention of your customers.
The cards are sturdy with a professional custom finish. The screen should be bright and of good quality that attracts viewers. They can be used for:
- Real estate virtual open houses
- Tradeshow giveaways
- Sales brochures
- Automotive brochures and manuals
- Product demonstrations
- Training and education
- Showreels
- Medical brochures and manuals
- Invitations and Thank You gifts
- Corporate presentations
Customers simply open the brochure, and a video starts playing. Some companies like Cards in Motion include creative direction for your video so your video makes the most impact.
The reality is that you have 8 seconds to engage your audience. For video marketing, a 2-minute video is standard, but the length of your video depends on where and how you share your video.
65% of executives have gone to a company’s website after seeing a video brochure. Those that see video brochures retain 95% of the message compared to 10% when they’re simply reading it. Now that these statistics have got your attention, you can read more about how video brochures are made.
How Are Video Brochures Made?
Video Brochures that are hand-built can take time and effort to assemble.
Once you decide what you want, you can get your custom quote. Our inhouse graphics designer or your marketing agency will work with you to design your video brochure.
Once the design is approved, the paper cover needs to be printed. The cover is usually sturdy paper with your branding and design on it.
The cover is just one step. The electronic elements also need to be prepared. Depending on what style you pick, you have options for different electronic screen sizes. You will also have a flash memory chip, buttons, speaker, battery and a circuit board.
This flash memory chip is attached to your circuit board. The buttons for use of the video brochure, battery, and speaker are also added to your circuit board. Most video brochures also have a magnetic switch so when you close the brochure the screen turns off.
The video brochure software is added so that you can easily upload the video and change the content as you see fit. The cover, speakers, and buttons are all put together so you have a video brochure that looks like a small book. To ensure that the edges of the brochure don’t collapse and the video brochure stays sturdy till the end, the edges are filled with EVA foam.
Everything is glued together with precision and care so you get your final product that looks professional. The brochures are charged and checked for quality so you only get what you paid for.
Features to Include in a Video Brochure
86% of businesses use video as a marketing tool. Companies are starting to become aware that videos are the best way to attract the attention of their customers. A video brochure is the best way to take advantage of this opportunity to get and retain the attention of your customers.
Reloadable Content
One of the features of a video brochure you’ll appreciate is the reloadable content. You can use the same video brochure for new promotions and products in the future. You will never have to discard entire stacks of brochures because they weren’t used, or an error was made.
For example, a real estate company can reuse the video brochure for different properties making it a long-term investment. It can also save you money in the long term.
Cell Phone Components
Much of the system that you see is also what is being used in smartphones. This means you can rest assured that they will be reliable and top quality. It is a durable and long-lasting option.
Rechargeable Batteries
These are not the type of brochures you just use once and throw away. They offer rechargeable batteries that you can charge using a USB cable. It’s simple and easy to recharge.
This also means that you can watch the video anywhere because you don’t need to be connected to a power source. They have a battery that can last a while depending on how long your video is.
No Internet Connection Needed
What’s even more useful is that you don’t need an internet connection to watch the video. Whether you’re out on the street promoting a product or in a convention center, you can watch the video. It makes things simpler when you can simply work on the video on your computer and transfer it onto your video brochure.
Different Sizes and Shapes
You can choose the size and shape of your video depending on your purpose and your needs. Remember the pricing of the video brochure also depends on the size. You can choose a landscape, portrait, or square shape from the size of a video business card to a custom size of your choice.
When you work with our creative consultant or a marketing agency of your choice, they can help to design the best marketing tool that’s right for you. It can be small and compact, or big and colorful. You can choose to be sleek and formal, or monotone and contemporary. It’s your choice.
Ease and Flexibility of Video Loading
It’s also easy to change the videos in your brochure. The video brochure is designed in a way to make this as easy and flexible as possible for you. All you need to do is connect your computer or another device to your video brochure via USB.
Length of Videos and Memory
The length of the videos is up to you. While the attention span of a customer is limited, with the right video you can capture their attention and keep it focused on your video. Depending on what size your video is, you also want to consider the size of the built-in memory.
You can have them as 2-minute videos or longer depending on your needs. This is your marketing tool and you know your audience best.
Control Options
Views can also pause, play and rewind the video if they want to see particular parts again. It will also repeat as long as the battery lasts. This means if you have a longer video, then you don’t need to worry because your viewers have control over what they want to see and when.
Speakers and Headphone Jack Option
You need the best speakers on your video brochure that offers top-quality sound. Sound can make a huge impact in retaining your audience’s attention. Some video brochures also offer the option of a headphone jack, if your viewers want some privacy when viewing the video.
Other Options
There are also other options for you to choose including a video brochure business card and video brochure box. A video brochure business card can help you stand out from the crowd and add that wow factor to your brand.
There’s also an option to order a custom video brochure box, which allows you to mail the brochure to your customers with ease and without delays.
Contact Your Video Brochure Experts Today
Now you know everything there is to know about video brochures and how they’re made. You know the amount of work that can go into every video brochure, but you also know the benefit they can have on your business. You can make the best first impression with your video brochure today.
You can get the attention of your clients, get the words out for a new promotion and create buzz for your business – all with the help of the right video brochure. You can use a video brochure to stand out.
But you need the top experts working with you to design your video brochure. This is where Cards in Motion come in. Contact us today to get a free custom quote for your video brochure.
