Bespoke Video Mailers- Most Effective Video Marketing Tool

opening video mailer

You have 8 seconds to engage your audience – ensure you get noticed with a video mailer from Cards In Motion. The most exciting way to raise awareness of your brand to customers on their doorsteps. A video mailer is a video brochure inside a printed box meant for mail distribution, also known as video direct mail. Upon opening the mailer box, the user will open the video brochure, then your promotional video with sound will automatically play, instantly engaging the user and delivering that WOW factor. Video mailers are considered the most effective form of video advertising in the mail, combining the two most popular marketing formats- print and video. 74% of marketers say that video has a better return on investment than static images. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. Discover 6 reasons to use video mailers—the most innovative video marketing tool to make your brand stand out in an ocean of marketing mail. Increase your customer base, increase website traffic, announce press releases, promote products, and much more with Cards In Motion video mailers. 

Features

Video mailer design is the key to creating an eye-catching marketing tool. We custom design the mailer box and the video brochure to your specifications, or you can send us a design you like. Not sure where to start? Here are 7 tips for designing an awesome video brochure. Versatile and adaptable for use in many sectors or occasions; promotional videos, sales brochures, political announcements, instructional videos, product demonstrations, training, educational videos, video advertising, showreels, invitations, thank you gifts, corporate messages, and much more. Your video mailer cost will depend on the size and style you choose. We live at the intersection of the best quality components and printing at the most competitive price point. The price we quote for your video brochures is the price you’ll pay, period. We offer a selection of sizes in landscape and portrait to suit your needs and budget. All of our video marketing products are made with the highest quality materials to ensure a durable and long-lasting tool. A built-in rechargeable battery offers long-lasting power; simply charge via the USB port. It’s easy to change the videos in the brochures by connecting your device via USB. Upload the videos you want with substantial built-in memory. Allow your video brochure viewers to pause, play and rewind as they desire with optional controls. 

Video Mailer Design & Finishing

The powerful combination of print and video in one effective marketing tool delivered right to your customers’ doorstep. Send us your design or ask us to build a bespoke look for your company. An eye-catching mailer box is the first step to gaining the attention of potential customers. Once inside the box, the customer will open the video brochure and be blown away by the innovative design, and pay attention to your video message. Many businesses are teeming with ideas to engage their audience with video content but lack the resources, knowledge, and staff to execute. The process of video marketing is comprised of a team effort. But, not every business can invest in building a team of individuals with a video production skillset. Do you want sleek and formal, or colorful and fun? Our in-house design team works with you to achieve the look you want, using state-of-the-art design technology. Choose from portrait or landscape orientation. We offer hardback or soft covers with glossy, matte, or combination finish. We’ll make sure your design and messaging resonate, putting your brand in the best light possible.

Size

What is the purpose of your video mailer, and who is your target audience? There are many aspects that can help you decide on the size of your video mailer. Choose from a variety of sizes and screen resolutions to suit your needs and budget. When deciding on the size, consider the packaging needed to protect the video brochure. It is recommended that larger LCD screens and brochures are packaged in a hardback case or one of our foam-lined luxury presentation boxes. We offer smartphone size 4” x 5” LCD, tablet size 7” x 10.1” LCD. Or choose a custom size to suit your needs.

Landscape
  • business card
  • 6″ x 4″
  • A6
  • 7″ x 5″
  • 8″ x 6″
  • 8.25″ x 6.75″
  • Custom
Portrait
  • 4″x6″
  • 5″x7″
  • 6″ x 8″
  • A5
  • 6.5″ x 9.625″
  • Custom
Square
  • 5″X5″
  • 6″ x 6″
  • 8″ x 8″
  • Custom

LCD Screen​

One of the most important video mailer components is, of course, the LCD screen. Our screens are seamlessly embedded into the video brochure and made of study long last materials. Choose from standard definition, high definition, or IPS (in-plane switching). IPS is the latest innovation of LCD screens allowing optimum color and resolution from any angle.

  • 2.4″   (320×240) TFT
  • 3″      (720×480) HD
  • 4″      (854×480) HD or IPS
  • 5″      (854×480) HD
  • 5″     (1280×720) IPS
  • 7″     (1024×600) HD or IPS
  • 10.1″(1024×600) HD or IPS
HD vs IPS

Speakers

All of our video brochures in our video mailers have high-quality built-in speakers. Your video will be accompanied by excellent sound quality to ensure the maximum impact of music, jingles, and voiceovers. Add the option of a volume control for full customer satisfaction. 

Memory

Your video mailer will have plenty of storage for your promotional videos. The amount of memory depends on which size and LCD screen resolution you choose. A general rule of thumb is that 128MB is suitable for 1:00-2:30 minutes of video and 256MB is suitable for 3:00-5:00 minutes. If you require more, we can increase the memory to give you hours of video playtime. You can change the video(s) on the card simply by plugging the card into a computer with a mini USB cable, deleting the exiting video(s), and copying and pasting a new video file just like you would onto a USB thumb drive.

USB Port

As well as allowing you to change the video content, the mini USB port makes the video brochure rechargeable. Simply plug the video brochure into a computer or cell phone charger with a mini USB cable. The battery will recharge in 45 mins. 

Battery

Since all the different LCD sizes require different amounts of power, we size an appropriate battery to give you approximately 60-90 minutes of continuous playtime regardless of which LCD you choose. This means if you have a 2-minute video, you will be able to watch it from start to finish 30-45 times before the battery completely depletes. The battery will recharge in 45 mins with a mini USB cable.

Controls

Buttons or no buttons? We give you the option to add controls to the brochure in your video mailer so your users can play, pause, rewind the video, and control the sound volume. These have been designed to be easy-to-use and fully integrated into the stylish design of your video mailer. No controls? No problem, upon opening of the brochure, your video will automatically play until finished, then play on loop. 

Shipping

We offer a full shipping service to get your video mailers. The shipping costs and delivery time depends on the size of the mailer and postal location. 

You Have Questions; We Have Answers

Check out our FAQs page. If you don’t find the answers you’re looking for, get in touch.

Are you ready to deliver the most effective video marketing tool to your customers’ doorsteps?

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1-84-GO-ASK-CIM / 1-844-627-5246


7111 Syntex Drive, Suite 300
Mississauga, ON L5N 8C3
CANADA