In 2020, 92% of marketers revealed that videos are a highly important part of their marketing strategy. 88% saw a positive ROI from their efforts.
It’s no secret that videos are an incredibly successful tool in a marketer’s bag of tricks. However, with a significant increase in this digital strategy, is a video enough to make your brand stand out?
The truth is, inboxes are filling up with more digital trends than executives can get through in a week. This makes catching their attention more difficult by the minute.
So how can you break through the noise? 3 words: custom video mailers.
If you are ready to stand out of the crowd and capture attention, you need this valuable marketing tool in your B2B approach. Follow along to learn all about why this new approach is making waves and how you can utilize it for your business.
What Are Video Mailers?
A video mailer takes all of the benefits of video marketing and wraps it up into a personalized parcel. That’s right, you can actually send your video message in the good old snail mail.
These impressive mailers feature a high-quality print and book-like feel to your prospective clients. They are embedded with an LCD screen to broadcast your video marketing masterpiece. No part of your brand is left behind with 100% customizable video brochures, you can tailor the size, print, and content.
92% of videos viewed on a mobile device are watched without sound. With a video mailer, you can avoid this mobile screen statistic and deliver your campaign with the audio it deserves to seal the deal.
You can send in your unique design or get help from a team of marketing professionals to maximize the impact of your campaign.
So, why is this strategy so effective?
Increase Personalization
As you already know, the digital world is jam-packed with marketers taking every measure they can to reach their audience. This over-stimulated and under-appealing flood of promotions and sales content has created a thirst for personalization like never before.
Remember when you were a child and you used to get so excited when a piece of mail was delivered especially for you? We may grow out of jumping up and down with excitement but that feel-good sensation of personalized mail never really goes away.
A physical mail item falls into an entirely different category than an email, even if the email contains the same video. Physical mail takes away the ‘ignore’ function that the internet has made so accessible. On top of this, it’s proven to be 9x more effective than digital marketing.
We know that videos are more attention-grabbing than any other form of digital marketing. They engage viewers and hold them for longer than print or even photos. Combining highly effective video marketing with personalized direct mail is the perfect formula for success.
Stand Out
Marketing is a growing concept, but the name of the game always remains the same. To capture attention, you must stand out from your competitors.
We’ve seen an increase in businesses on social media, posting, engaging, and of course, producing video content. These efforts have seen the amount of digital noise reach an all-time high.
Businesses are forced to keep up with the trends to stay relevant, but the more you do what everyone else is doing, the more you blend in.
In order to make a splash, you need to step out of the box and take measures that your competition hasn’t.
Video mailers are that edge.
No more scrolling past generic-looking ads. No promo folder stuffed with emails. No executives forgetting your brand two seconds after viewing. Holding a quality piece of material in their hands takes your video from ‘next’ to ‘wow!’.
Next Level Promo Material
Mail is great and all but your business already sends out promotional materials, right? Would a video mailer hold more value than your other branded promo?
Actually, yes. Marketers that used Cards in Motion for their direct mail marketing saw 65% of executives visiting their website after receiving their video brochure and 39% called the business directly.
Pamphlets may be inexpensive but your money-saving efforts are likely landing straight in the trash.
When clients receive a more substantial piece, they know you have spent more money, time, and effort on your mailer. This factor makes them see it as ‘more valuable’. A high-quality piece is far less likely to find itself in the garbage and will encourage the receiver to open it.
Again, tapping into that video-over-text approach, your new client can sit back and watch your content instead of find time to read your material. With this easy-to-digest format, they can even pass it along to other deciding authorities without having to summarize.
You’re now sharable, convenient, and different. Congrats!
Master of Versatility
Think these video mailers are just for your brand pitch? Think again. With sizes ranging from business card to tablet screens, the sky is the limit for video brochures.
Imagine a service you used released a new feature and send you a training video to master it. How eye-catching would an education-in-an-envelope video be? No need to contact customer service or scroll their website for training materials. They’ve delivered everything you need to know before you even had to ask.
We’re willing to bet that customer service like this would leave you quite satisfied with the company and unlikely to look for an alternative.
From invitations to corporate presentations, get creative, and establish an undeniable presence that your leads won’t want to overlook.
Dominate Direct Mail
Now that you know just how these video mailers make an impact, it’s time to shift focus and start approaching your marketing in a new way. Stop scrambling to compete with every average business online and start catching the right attention for your growth.
Ready to up your marketing game? Get in touch with us today and start reeling in contracts with your out-of-the-box approach.
