Did you know that video mailers are one of the most effective ways to reach customers? Moreover, videos make up over 25% of digital spending. And it has consistently topped other digital format alternatives in recent times.
The truth is that video mailers have a much higher open rate than traditional email marketing. That’s because they are more personal and engaging than text-based emails. But besides their appeal, using video mailers in your business may provide a cutting edge in a competitive market.
If you constantly wonder how to take your campaign to the next level, adding a video brochure can be a game-changer.
This blog post will discuss the benefits of a video mailer for your business and how they can help you reach your target audience.
What Are Video Mailers?
Video mailers are like traditional direct mail pieces but with the addition of a video screen. The screens are usually about two inches, and they can play a video up to two minutes long.
Their size makes them ideal for video business cards and other marketing materials.
Video mailers are an excellent way to grab attention and stand out from the competition. They’re also great for dynamically showing off your products or services. And because they’re interactive, they can help you build relationships with your customers and prospects.
How Do They Work?
Video mailers are self-contained, portable, battery-operated LCD units that play a pre-recorded video message. When the recipient opens the mailer the video automatically plays.
Here are a few reasons why your business needs video mailers:
Personalize Your Marketing Campaigns
With the ubiquity of social media, companies have to work harder than ever to stand out. For this reason, companies bombard customers with endless marketing messages daily.
Even so, consumers are getting pretty good at ignoring their marketing emails. And this is one hurdle that you must jump over to get your message across. Video mailers are the best tools you can use to overcome this challenge.
One of the reasons is that these tools include a video screen. Hence, you can feed them with personalized content.
When your prospects open them up, personalized messages from your company appear on the screen. Your video mailer content can range from a thank you message to an overview of your products and services. And the personal appeal of the video can be tremendously persuasive.
Help Your Business Stand Out
Most companies face stiff competition. The struggle to stay ahead of the game is constant. Luckily, businesses that adopt innovative marketing strategies ward off competition easily.
Video mailers can help your business stand out from the competition in several ways. First off, they establish a connection with your customers on a more personal level. Hence, you can use them to promote special offers or showcase the unique features of your products.
These marketing tools provide an incredible way to show your customers that you value their business. They can help establish rapport with your customers that last beyond the initial purchase. If you want your brand to be memorable, incorporate video mailers into your marketing strategy.
Incredible Story Telling Capabilities
The average person encounters multiple ads per day. It would help if you had a unique marketing tool to grab attention for your message to break through the clutter.
Traditional print brochures are easy to ignore, but video mailers are impossible to ignore. They capture a prospect’s attention and hold it long enough to deliver your message. The moving images and sound create an immersive experience that is impossible to forget.
With video mailers, you can elaborately tell your brand’s story in a way that print media cannot match. You can transport your viewer to another place and time. You’ll make them feel like they are experiencing your product or service first-hand.
These digital cards are vital, especially when establishing an emotional connection with prospects.
Practical Tools for Targeting Marketing
Effective marketing demands that you first understand your target market. After that, you must curate content that will resonate with the select audience. Otherwise, you might waste your marketing efforts and resources.
The good news is that video brochures augur well with targeted campaigns. You can use them to reach a specific audience or general audience. Either way, they are an extremely powerful marketing tool.
For example, you can send them to everyone on your mailing list or specific groups of people.
Video Brochures are Sharable
When marketing, you want your video ads to reach as many people as possible. Unfortunately, it can be challenging to achieve this with various traditional advertisements. The problem is that most of them are not sharable.
Your customers can pass your video brochure to their colleagues, friends and family, giving your brand more exposure. Unlike a traditional brochure that might get thrown away, a video brochure can be kept and shown to others. As a result, your business will benefit from free advertising and a wider reach.
Cost-Effectiveness
Businesses need video mailers because they are an affordable way to reach a large audience with a personal touch. They stand out in the sea of traditional direct mail, making them more likely to be noticed and acted upon.
Video brochures enable companies to connect with their audience on a more emotional level. While traditional mailers may be less expensive upfront, video mailers offer a higher return on investment due to their increased effectiveness.
The video mailer cost will vary. However, it is slightly lower when compared to similar forms of advertisements. These are the likes of sponsored Instagram ads or TV commercials.
Most importantly, you don’t need to pay for air time to get your message across.
Video Mailers are Versatile
Most businesses face immense competition in the marketplace. Finding a practical approach to capture your prospect’s attention can be daunting.
Video mailers are the perfect way to add a little diversity to your marketing strategy. By incorporating video into your direct mail, you can add another level of engagement and interest for your recipients.
There are endless possibilities when creating video content for your video mailers. You can create:
- Informative product videos
- Customer testimonials
- Company culture videos
- Fun and quirky brand videos
No matter what content you choose to include, video mailers will make a lasting impression on your recipients.
Enjoy a High Open Rate
Research shows that the average open rate for marketing emails is about 20%. Moreover, it could get worse due to various factors. These include the time of delivery, subject lines, and so on.
Unlike other marketing emails, video mailers enjoy a high open rate. They are undoubtedly more appealing than traditional mailers for several reasons. For this reason, most customers and prospects cannot ignore them.
Additionally, they enable your businesses to show a preview of their products or services. This can help increase interest and conversions.
How to Use Video Mailers Effectively
Businesses need to use video brochures to connect with their target audiences. However, it is essential to use them effectively and maximize their impact. Here are some tips on how to use video mailers effectively:
Use High-Quality Footage and Engaging Scripts
When creating video mailers, there are a few things to remember. First, you want to make sure that the video quality is high. To achieve this, film in HD and use professional editing software.
Also, you’ll want to create an engaging and informative script.
If you’re unsure where to start, plenty of resources are available online. Some companies specialize in creating video mailers for businesses. Working with a professional will ensure that your custom video brochure is of the highest quality.
Personalize the Message
Make sure that the video mailer includes a personalized message for the recipient. The objective is to make them feel special and appreciated. Consequently, this will motivate them more to watch the video.
Incorporate a Solid Call to Action
Your video mailer should have a solid call to action, telling the recipient what they need to do next. It could encourage them to visit your website, call your office, or do anything else you want them to do.
Make it Short and Sweet
The average human attention has decreased from 12 seconds to 7 seconds.
For a marketer, you need to use the shortest time possible to capture your prospect’s attention. Otherwise, you may lose them forever. Ensure your video brochure is brief and precise so the recipient can enjoy watching it.
Use Video Mailer for your Business
Video mailers provide a tangible product to promote your brand awareness. These marketing tools also help you connect with your customers more personally. In the best situations, this can lead to increased customer loyalty and satisfaction.
If you’re looking for a way to take your marketing efforts to the next level, video mailers are an invaluable option for your business. The good news is that you don’t have to create them alone.
At Cards in Motion, we can help you use video mailers for your business. Get a quote for our innovative products today.
