There is no doubt that most people enjoy being entertained more by memes and video clips instead of traditional flyers and posters. This is why we are all addicted to social media.
We get addicted to consuming media through digital devices, especially because it is easy to share and store content. Advertisers always stay a step ahead of new trends, and it is no surprise that most companies are now jumping onto video brochures.
The advertising industry realized that this was the right platform to market products and services.
Through a promo video brochure, you can catch the attention of your modern buyer and convince them to invest in your business. Here are the reasons why video brochures are effective and how they can propel your brand awareness.
Video Brochures Create Connections
If you are marketing your business, you may have noticed that consumers have the shortest attention span. This is understandable. People consume excessive amounts of media in record time just by swiping through their phones.
A person scrolling through Facebook would encounter many ads that they will barely remember. The same goes for traditional brochures. If a person went to a convention, they would walk around the entire hall collecting several brochures, only to dump them when they get home.
The average person will give you at most eight seconds of their attention, which is when you need to capture it or lose their business. Although it seems impossible to create a meaningful connection with someone in such a short time, it is doable.
By introducing a custom video brochure into your company’s marketing materials, you are improving your chances of standing out from the crowd. When a customer is bombarded with a handful of brochures from different companies, yours is the one they will hesitate to discard.
This is because many people do not have videos in their leaflets. You can effortlessly tailor your video brochures for every consumer base to get your audience hooked on your brand’s creativity.
This is better than relying on someone to read your brochure and process all the information. You are making it easier for them to connect with you through a meaningful video.
Tell Compelling Stories
It is challenging to tell a wholesome story in a brochure if you use text. You will need many pages to get all the content typed and printed. There is also no guarantee that your target customer will get past the first paragraph of your brochure.
Therefore, it is always best to tell your story through a video brochure instead of burdening customers to read a pamphlet full of text. When you give someone a video brochure, you have the power to tell a much clearer story about your brand and what you offer.
This way, you do not pressure consumers to digest every detail. They can sit back and relax while watching your video to understand your message more effectively. Your brand will also stay longer in people’s minds.
Video brochures will convey that your business is the most progressive and modern compared to others. This is the impression you want to leave your customers with.
Enhance Customer Engagement
With a sprinkle of creativity and careful planning, you can create the best video brochures that amaze your target audience. Since a picture is worth a thousand words, imagine how much information you can cover in a video brochure.
Video marketing is extremely powerful and effective when it comes to engaging your audience. You can increase brand awareness because your customers will become a part of your marketing campaign.
For instance, if your video brochure makes someone laugh or smile, they will immediately show it to their loved ones. Then those people will go and share it with more friends and family members.
Without lifting a finger, your brand name will jump out there, and lots of people will gossip about your video brochure. This would come back to you in sales because people will follow your call to action.
A video brochure is an excellent sales tool that is growing in popularity. It stands out more and gets more exposure for your brand.
Your own customers will help market your products and services through word-of-mouth if you help them fall in love with your brand by creating the best promo video brochure.
Share Exciting Extra Content
By distributing video brochures, you have the perfect opportunity to tell customers more about your business. One of the best ways to do this is by introducing the fun people who work in your office.
Otherwise, you can provide a behind-the-scenes sneak peek at how your product is manufactured. If you are a skincare company, you can use a video brochure to creatively show before and after scenes or share tips on how to use the products.
This will convince the reader that you are a forward-thinker using such advanced marketing materials. They will build trust with your brand over your competitors because you are going out of your way to form an emotional connection.
Introduce How-To Videos
Educational how-to videos are the most popular because you can compellingly teach someone how to use your product so they can fall in love with it. For example, if you are running a restaurant, you can make a video brochure about how your chef makes fresh pasta.
This would show customers that you care about educating them. You also show that your restaurant only serves the freshest ingredients. Customers will make bookings immediately. All thanks to the mouthwatering clip in your video brochure.
Or, you can also use video brochures to show off your customer testimonials. For instance, if your company sells vacuum cleaners, you can create a video brochure with interviews.
Interviewees can be homeowners who rave about your product. When customers see your video brochure, they will notice all those people gushing about your powerful vacuum cleaner.
They will enjoy learning how much cleaning time it saves and will also want to get their hands on one. After all, it is difficult for new customers to distrust the opinions of those who have used the product before.
Using Preferred Media
Video brochures have no trouble standing out from the crowd because they use LCD screens. These are embedded inside a printed brochure, which also feels fancier to hold compared to regular leaflets.
This ensures that people will pay attention to your content. It is unrealistic to expect everybody to go through all the written bulleted points. No matter how effectively you use the written text or colors, people get bored easily. If you want your customer to give you their attention, present the best video brochure.
On video brochures, there are also buttons to create an exciting interactive experience. This will help customers stay focused throughout your presentation. You can also effortlessly fine-tune your video message and ensure that it covers all the information you want to pass on to your target customers.
Experience More Durability
Video brochures are durable and can be used numerous times before you need to replace them. Instead of wasting hundreds of printed leaflets, you can save a lot more money by reusing video brochures. This is what makes the video brochure cost worth the investment.
This is why video brochures make you look more professional instead of handing out flimsy paper brochures. It shows that you are a sustainable business that limits waste. Thanks to rechargeable batteries, you can keep using video brochures as many times as possible.
Enjoy More Accessibility
If you use video brochures, you will never need to worry about internet connections and speeds. You can still guarantee a great presentation and share your content at any time. Your content gets stored locally on your brochure.
This can be updated via a USB cable. The most standard video brochures have enough memory to store and play up to 7 minutes of your clip. However, you can always spend more money to upgrade the memory and play videos as long as a movie.
Get Your Video Brochures Today
Using video brochures is the best way to get your message across to customers and clients. This is one of the most effective marketing tactics to enhance your brand awareness.
Customers will also find your company more credible and trustworthy. This is because you have gone through so much trouble connecting with people. They will be more willing to spend money and boost your sales.
Contact us today and find out how to create the best video brochure that will leave your customers wanting more.
Order your custom video brochures and help customers see your products and services through a new lens. These are very impactful and flexible when it comes to targeting the right audience.
Then you will never need to rely on people dropping everything to read your brochure’s content if your video presents a much clearer story.
